Keita Haginiba's ideal hand strap "Adria"

What Keita Haginiwa thought of was absolute security.

"Existing hand straps are not attached to the camera, so when you look at them on their own, they look cool in design and material, but when you attach them to the camera body, most of them are too long, creating a distance between the body and the palm of your hand, and they end up loose on your wrist. They don't fit well at all, and if you're not careful, they tend to slip off your wrist."

``Is there a way to create a strap whose function and design can only be completed by attaching it to the camera body?'' After doing some trial and error, I came up with a design that is very simple, but allows you to complete the function by simply making a loop and fixing it to the body using eyelets.''

``You can move smoothly by passing it through the two holes in the strap, or you can make it difficult to move due to a certain amount of frictional resistance, or you can keep it in place without moving firmly, and you can also change the position of the strap from your wrist to the back of your hand by changing the way you fasten it to the eyelet, either up or down.''

A unique feature of simple straps is that they can be arranged to suit the user's convenience. Based on this concept, we use Italian leather to achieve the best feel and usability.
Photographer Keita Haginiwa

Concept: Absolute Security and Seamless Integration

"What I sought to create was a sense of absolute security.

Existing hand straps often look stylish as standalone items, featuring great designs and materials. However, once attached to a camera, most prove to be too long. This creates a gap between the camera body and the palm, leaving the strap loose around the wrist. Without a snug fit, there is always the lingering worry that the camera might slip off.

I asked myself: Can we create a strap whose function and design are only truly 'complete' once it is joined with the camera? Through extensive trial and error, I arrived at this relatively simple form. It functions by creating a clean loop that is secured to the body via the eyelet, fulfilling its purpose only when in use.

The dual-hole design offers versatility: depending on how you thread it, you can achieve smooth movement, create frictional resistance, or lock it firmly in a fixed position. Furthermore, by flipping or reversing how it attaches to the eyelet, you can adjust the strap's path from the wrist to the back of the hand.

The beauty of such a minimalist design is that it allows every photographer to customize the fit to their own preference. Based on this concept, we have utilized premium Italian leather to achieve the ultimate tactile feel and effortless usability."

— Keita Haginiwa, Photographer